Unlocking the Power of WhatsApp for Lead Generation

WhatsApp has become more than just a messaging app. Media sharing, groups, shops — all of these features open extensive possibilities for content creators and brands. From small business owners to global corporations, companies of all sizes actively explore the possibilities of utilizing the messenger for the purposes of staying in touch with the audience, providing support, receiving orders, and attracting prospects.

What is WhatsApp lead generation?

WhatsApp lead generation is the activity focused on attracting potential consumers via WhatsApp. By allowing to be contacted via WhatsApp and reaching out first, a brand can establish strong and meaningful connections with individuals and convert them into customers.

This can be done either using WhatsApp Business App or WhatsApp API for sales, the first one is a free solution suitable for individuals and small businesses and the latter is a paid platform for developed and large businesses. 

Benefits of lead generation through WhatsApp

WhatsApp is by far the most popular messaging platform. The number of its active users exceeds 2.5 billion. This fact alone makes it impossible for any company that is serious about connecting with a global audience and scaling its operations to disregard the app. However, there is more to WhatsApp than the sheer size of its user base.

• Free and accessible. While mobile companies charge fees for sending SMS, which can get especially high for international customers, WhatsApp is an internet based messaging platform that transmits texts and media via the internet and allows to connect with a person from any country for free. Also, WhatsApp messages can be received by any device with an internet connection and WhatsApp client installed, including desktops, laptops, and tablets. This increases the chances that a communication sent by a brand will be promptly opened and read by a prospect.
• High open rates. Studies show that WhatsApp communication has a 98% open rate and a 45-60% click-through rate, which is five times more than the average figures for email and SMS.
• Convenience. Compared to calls, which can get troublesome across multiple time zones, WhatsApp comes as a perfect tool for sales teams — texts and voice messages don’t demand instant response and can be read and reacted to at the most convenient time for a prospect. At the same time, a company’s team has time to prepare the most compelling offer or service.

Create a WhatsApp QR code

With the growing popularity of QR codes as means for sharing a link to a website, social media profile, or payment page, it can be quite an effective tactic to put a QR code with the company’s WhatsApp number on both printed and digital media. Examples of such media include business cards, product catalogs, digital images, and videos. Placed strategically, WhatsApp QR codes can act as a perfect call to action and lead to new engagements with potential customers.

Click-to-WhatsApp ads

Click-to-WhatsApp ads are available to WhatsApp  users and allow them to create targeted campaigns shown to Facebook and Instagram users with a CTA button linked to a WhatsApp chat. Such ads provide user journey shortcuts for prospects — instead of clicking on an ad to visit a company’s website, they are redirected to a conversation with a brand’s representative right away, which is quite similar to the experience of one walking into a physical store and being greeted by the store’s assistant.

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