WhatsApp has become more than just a messaging app. Media sharing, groups, shops — all of these features open extensive possibilities for content creators and brands. From small business owners to global corporations, companies of all sizes actively explore the possibilities of utilizing the messenger for the purposes of staying in touch with the audience, providing support, receiving orders, and attracting prospects.
WhatsApp lead generation is the activity focused on attracting potential consumers via WhatsApp. By allowing to be contacted via WhatsApp and reaching out first, a brand can establish strong and meaningful connections with individuals and convert them into customers.
This can be done either using WhatsApp Business App or WhatsApp API for sales, the first one is a free solution suitable for individuals and small businesses and the latter is a paid platform for developed and large businesses.
WhatsApp is by far the most popular messaging platform. The number of its active users exceeds 2.5 billion. This fact alone makes it impossible for any company that is serious about connecting with a global audience and scaling its operations to disregard the app. However, there is more to WhatsApp than the sheer size of its user base.
With the growing popularity of QR codes as means for sharing a link to a website, social media profile, or payment page, it can be quite an effective tactic to put a QR code with the company’s WhatsApp number on both printed and digital media. Examples of such media include business cards, product catalogs, digital images, and videos. Placed strategically, WhatsApp QR codes can act as a perfect call to action and lead to new engagements with potential customers.
Click-to-WhatsApp ads are available to WhatsApp users and allow them to create targeted campaigns shown to Facebook and Instagram users with a CTA button linked to a WhatsApp chat. Such ads provide user journey shortcuts for prospects — instead of clicking on an ad to visit a company’s website, they are redirected to a conversation with a brand’s representative right away, which is quite similar to the experience of one walking into a physical store and being greeted by the store’s assistant.